Obese children boost their food intake by 134% after watching food advertisements on television, according to a study by researchers at University of Liverpool.
60 children ages nine to eleven, of various weights, were shown a series of both food tv ads and toy ads, followed by a cartoon. Their food intake after the food adverts was meaningfully higher compared to after the toy adverts. This was seen in all weight groups, with the obese children increasing their consumption by 134%; overweight children by 101% and normal weight children by 84%.
Chocoholics
The obese weight group unfailingly chose the highest fat product - chocolate - whereas the overweight children chose to consume jelly sweets which have a lower fat content, as well as chocolate. It is not clear what effect fats have on obesity, and the conclusion of the researchers that the ads caused the kids to eat specific foods is not particularly logical.